A NEW IMAGE FOR A NEW GALLERY

Wedel Fine Art is a gallery and art consultancy representing artists from a range of countries including the UK, US, Germany, India and Russia. Wedel is also involved in publishing, curating, and advising corporate and private collections.

The client needed a distinctive design for both its printed and HTML email exhibition invites. Irrational Design used a distinctive typeface and flat colours that compliment each artist's work. The design identity had to work across the print and electronic publishing mediums clearly promoting the Wedel Fine Art name, while allowing the colours to change from exhibition to exhibition.

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